In How to Name Your Business – The Stylistic Approach, Attorney Riddle discusses the steps that helped him develop ideas for choosing trademarks, company names, brand names, and logos as a business owner. It involves being creative, and understanding the core values and message you want to convey about your business. Visiting the thesaurus is your friend, and it will help you come up with ideas for figuring out how to come up with a name for your business. 

Proper Use of the Trademark Symbol